Erum Shakir Rahim

CEO & Executive Director

Erum Shakir Rahim, VP & General Manager of GSK Pakistan Limited has a professional career that spans over 25 years in the Pharmaceutical Sector. She started her career in the field of media, first in advertising, then as a journalist and later joined GSK in Pakistan.

At GSK Pakistan, Erum has held multiple commercial roles in the marketing, sales, communication, and Government affairs department, enabling her to become a strong business development expert. She led the BMS, Stiefel and UCB acquisitions and has launched around 20 assets across oncology, vaccines and specialty medicines, growing GSK’s core assets. During her tenure, GSK Pakistan has maintained its leadership position in the Pharmaceutical Industry.

In 2013, Erum was appointed General Manager for GSK Malaysia and Brunei. In 2016, she became the Managing Director & General Manager of GSK Bangladesh and the Developing Countries Asia Cluster. Following this, she was GM Indonesia from mid-2018. Erum took over as Vice President & General Manager of GSK Pakistan in April 2020. Having worked in multiple geographies and led diverse teams across 9 countries in Asia, she has been able to launch, sustain and grow key brands and portfolios whilst managing public, Government and regulatory challenges.

Erum has been on GSK Pakistan, GSK Bangladesh, and GSK Consumer Healthcare boards, ensuring regulatory compliance of the listed company. She has also represented the industry on various forums across different countries as part of the industry associations and is currently a member of the Managing Committee of OICCI. Erum is also the Chairperson of the Pharma Bureau.

Erum is the first woman from the subcontinent to be appointed as GM by GSK. She was also the first female GM in Malaysia, Bangladesh and now Pakistan. Her passion is people development and focusing on creating an environment where everyone thrives.

She has a Master’s degree in Mass Communication and is a gold medalist in both BA Honours and MA.